A deadly combination

Cycling on roads

Biking ought to be the healthiest way to get around. But cycling on roads meant for cars can be a very dangerous form of transportation.

Last Friday, six bikers on a busy highway near Montreal were bowled over by a pickup truck in broad daylight. Three died, and the survivors were badly injured. Then, on Saturday, a cyclist on a rural road in Quebec’s Laurentian Mountains was killed by an alleged drunk driver. On the same day, Michael Bitton from Listowel, Ont., was struck and left in a coma while biking in Louisiana, where he attends graduate school and is a member of the Louisiana State University cycling team.

It was an unusually perilous weekend, and yet every year between 50 and 70 cyclists are killed in Canada in collisions with cars. Given the many advantages, both personal and environmental, associated with biking, society has ample motivation to reduce these accidents. Continue reading “A deadly combination”

Reebok enters cycling arena

Reebok enters cycling arena

Reebok International Ltd., Canton, Mass., has introduced a full line of men’s and women’s cycling shoes and apparel for a market that industry observers report has “taken off.’

“There are two big opportunities in athletic footwear now,’ said Robert Meers, senior vice president of sales and marketing for Reebok. “One is the walking market, which is currently in vogue. An even greater opportunity is in cycling.’

At the recent National Sporting Goods Association (NSGA) trade show, here, Reebok presented a cycling seminar to retailers to spark interest in the sport. The company will be initially marketing the line through bicycle sports shops and sporting goods stores that currently stock cycling gear.

“There are over 80 million participants in cycling,’ noted Meers. “And for the first time since World War II, there are more adults riding bikes than children.’ Continue reading “Reebok enters cycling arena”