Reebok enters cycling arena
Reebok International Ltd., Canton, Mass., has introduced a full line of men’s and women’s cycling shoes and apparel for a market that industry observers report has “taken off.’
“There are two big opportunities in athletic footwear now,’ said Robert Meers, senior vice president of sales and marketing for Reebok. “One is the walking market, which is currently in vogue. An even greater opportunity is in cycling.’
At the recent National Sporting Goods Association (NSGA) trade show, here, Reebok presented a cycling seminar to retailers to spark interest in the sport. The company will be initially marketing the line through bicycle sports shops and sporting goods stores that currently stock cycling gear.
“There are over 80 million participants in cycling,’ noted Meers. “And for the first time since World War II, there are more adults riding bikes than children.’ [Read More…]